Ocean7 Watch Company is a small micro-brand American company operating from Coral Springs, Florida. It is creation of owner Mitchell Feig. He has created a transparent operation which means he keep close, even personal, connections with the people who have bought, and will eventually buy, his watches. From the beginning, Ocean7 started building not only watches, but watch collectors. Daily, one can find Mitch conversing with owners, collectors, and soon-to-be both on the Ocean7 forum and the Watchuseek Ocean7 forum. This is how Mitch gets input and advice from his customers.
OCEAN7 design objective is to create beautiful watches that are tough and functional. Use of new case materials, hardening concepts, and construction methods also endears the brand to its growing legion of enthusiasts. Apart from stainless steel, the company has used ceramic and titanium. The best thing of all is the price point which is sometimes unbelievably low.
I am what you would like to call a fan of the brand. I already own the Airnautic Early Bird and the LM3 V2 1250m Dive Watch. I got my eyes on three more before Ocean7 announced the launch of the LM8 late 2013. Now there are four that I have to prioritize. I decided to go for the LM8 first. I shall explain why later.